Client Work (partial list)
Beauty + Wellness
|
CLIENT: Wella Professional Hair Color, Koleston (Wella North America)
THE WORK: Restage, GTM Strategy, relaunch, packaging and salon specific display and collateral for professional salon program. VALUE: Increased distribution by 35% in year 1 of restage. |
|
CLIENT: L'Oreal / Carol's Daughter (Sold March 2025)
THE WORK: Managed $20M P&L for haircare and skincare portfolio. Directed marketing initiatives for over 200 retail stores to include; 3-year strategic plan, in-store marketing collateral, digital, social media, consumer research, product development, packaging and public relations. • Restaged Hair Milk Collection and launched Rosemary Mint Shampoo and Conditioner. VALUE: • Increased Home Shopping Network (HSN) on-air sales by 35% vs. YAG. Created demonstrable product nuances for Founder, Lisa Price and Celebrity hair stylist. • Increased sales by 25% vs. YAG for pioneering digital/in-store campaign. |
CLIENT: pHreshWellness Wellness + Clean Personal Care
THE WORK: (B2C/B2B) Go-To-Market Strategy, Branding (plant-based, zero-waste, be well, live well., Creative Unique POD, value propositions, content development, customer success strategy, CRM development. VALUE: GTM launch provided over $5,000 sales in the first week. Developed content that raised awareness by 10% in first year. |
CLiENT: TROPIC ISLE LIVING JBCO *Acquired by Ebin New York, Beauty & Wellness, hair and skincare
THE WORK (B2C) Restage, relaunch strategy, new label, print ad, display ads, experiential ads, CRM strategy and deployment. Developed digital strategy, blog and social media content development. New portfolio positioning, restage, new label, print ads, new catalog of products and positioning, brand story, social media management, pr management, instructional design w/ quiz modules.
VALUE: Increased DTC sales by 35%. Expanded distribution in Target and Walmart (planogram reviews).
CLIENT: YELLE SKINCARE by Yandy Smith
THE WORK: Restage, positioning, competitive and category analysis, brand story, brand PR support for experiential events.
VALUE: DTC online sales increased by 25%,
CLIENT: SMOOTH MOISTURE
THE WORK: (B2C) New positioning, restage, soft launch strategy, brand story, customer loyalty, sales funnel strategy, new R&D claims, print ads, social media management, social promotions. Implemented Direct to Consumer online e-commerce site, social media influencer strategy.
VALUE: Increased sales by aggregate retail sales by 25%.
|
CLIENT: Trailblazers Health & Wealth, Wellness & Wealth
THE WORK: (B2C/B2B) The BUILD PLAN: brand build, strong creative, unique point of difference, value propositions. CRM strategy and execution. Supported specialty digital events and GTM launch strategy and collateral. VALUE: Increased client cohort attendance by 23%. |
|
CLIENT: DOLLAR GENERAL (NEW NAME: Days of Beauty)
THE WORK: 2015/2016 of A Day of Beauty - 1st + 2nd print magazines producer and editor, Social Media Influencer Management, Advertiser Wrangler, Event Suite Execution. Introduced
VALUE: Increased attendance at A Day of Beauty annual event day by 35% based on social marketing. Increased natural store traffic by 10%, increased sales beauty department aggregate sales by 20%. Generated 1 Million media impressions, in print and digital including influencers and social media.
THE WORK: 2015/2016 of A Day of Beauty - 1st + 2nd print magazines producer and editor, Social Media Influencer Management, Advertiser Wrangler, Event Suite Execution. Introduced
VALUE: Increased attendance at A Day of Beauty annual event day by 35% based on social marketing. Increased natural store traffic by 10%, increased sales beauty department aggregate sales by 20%. Generated 1 Million media impressions, in print and digital including influencers and social media.
CLIENT: Sunny Isle JBCO, Beauty Care, Hair and skincare
THE WORK: Developed brand positioning, coined the term "The 1st JBCO approved for export by the Jamaican Government", social media management, strategy and planogram retail pitch presentations. Introduced and managed the brand's first social media influencers.
VALUE: Increased social media followers and engagement by 35% versus year ago.
