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Client Work (partial list)
Wellness & Social Impact Visionary Specialist

CLIENT:  Trailblazers Health & Wealth by Coach Sheranda, Wellness & Wealth

THE WORK:  (B2C/B2B) The BUILD PLAN: brand build, strong creative, unique point of difference, value propositions.

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CLIENT:  SMOOTH MOISTURE 

THE WORK. (B2C) New positioning, restage, soft launch strategy, brand story, customer loyalty, sales funnel strategy, new R&D claims, print ads, social media management, social promotions.
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CLIENT:  pHreshWellness                            Wellness + Clean Personal Care
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​THE WORK:  (B2C) Go-To-Market Strategy, Branding, Creative Unique POD, value propositions, content development.

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CLIENT:  South East Restaurant Group, Hospitality
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THE WORK:  Branding for hospitality umbrella (SERG) and group properties.  Strategic marketing and communication plans.

​CLIENT:  YELLE SKINCARE by Yandy Smith,  

Beauty, Skincare
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THE WORK
  Brand positioning, brand messaging, category + competitive analysis
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CLiENT:  TROPIC ISLE LIVING JBCO
*Acquired by Ebin New York, Beauty & Wellness, hair and skincare
​THE WORK  (B2C) Restage, relaunch strategy, new label​, print ad, display ads, experiential ads.

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THE WORK  New positioning, restage, new label, print ads, new catalog of products and positioning, brand story, social media management, pr management, instructional design w/ quiz modules.

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CLIENT:  DOLLAR GENERAL (now Days of Beauty)

THE WORK ​ 2015/2016 of A Day of Beauty - 1st + 2nd print magazines producer and editor, Social Media Influencer Management, Advertiser Wrangler, Event Suite Execution.
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CLIENT: CURL PEACE, Kids Haircare

THE WORK ​  Campaign Influencer Management, Tradeshow Mangement, Social Media Writer, Blog Writer
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CLIENT:  THE HONEY POT, Feminine Care
​*Acquired by Compass Diversified Holdings in 2024.

​THE WORK  ​Social media management, brand positioning, competitive analysis, category analysis, brand story, PR management
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CLIENT:  AVIN & AVIN INSURANCE

Insurance 
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THE WORK  Brand launch strategy, positioning, messaging, category and competitive analysis.  
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CLIENT: SUNNY ISLE JBCO

Beauty Care, Hair and skincare
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THE WORK  Developed brand positioing, coined the term "The 1st JBCO approved for export by the Jamaican Government", social media management, strategy and planogram retail pitch presentations.
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CLIENT: GFX

Travel
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​THE WORK  
Brand restage, new brand story, new messaging and positioning, category and competitive analysis.
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