the work

WORK PORTFOLIO

BRAND DEVELOPMENT

From concept to shelf or e-commerce.
Break-through strategies at every stage of the brand/product life cycle to include:

delivery of positioning, category and competitive analysis, channel of trade (beauty and lifestyle)
digital presence with marketing materials for consumer and retail landscapes.
experienced cross-functional leadership and senior project direction with your existing team.

THE SWEET SPOT>>>brand messaging, commercial scripts, you tube series scripts, advertisements, digital display ads for amplificadtion from awareness to sales conversion funnels.

PARTIAL PAST CLIENTS INCLUDE Pepsi Co., LVMH, Sean Combs Enterprises, Stomping on the Yard...

CLIENT: TROPIC ISLE LIVING JBCO

THE WORK New positioning, restage, new
label, print ads, new catalog of products and positionig, brand story, social media management, pr management, instructional design w/ quiz modules.

CLIENT:
YELLE SKINCARE, by Yandy Smith

THE WORK Brand positioning, brand messaging, category + competitive analysis

CLIENT: TROPIC ISLE LIVING

THE WORK New positioning, restage, relaunch strategy, new label, print ad, display ads, experiential ads

CLIENT: CURL PEACE

THE WORK Campaign Influencer Management, Tradeshow Mangement, Social Media Writer, Blog Writer

CLIENT: DOLLAR GENERAL

THE WORK 2015/2016 of A Day of Beauty - 1st + 2nd print magazines producer and editor, Social Media Influencer Management, Advertiser Wrangler, Event Suite Execution.

CLIENT: THE HONEY POT

THE WORK Social media management, brand positioning, competitive analysis, category analysis, brand story, PR management

CLIENT: AVIN & AVIN INSURANCE

THE WORK Brand launch strategy, positioning, messaging, category and competitive analysis.

CLIENT: SUNNY ISLE JBCO

THE WORK Developed brand positioing, coined the term "The 1st JBCO approved for export by the Jamaican Government", social media management, strategy and planogram retail pitch presentations.