WORK PORTFOLIO

GROWTH MARKETING STRATEGY
+ DIGITAL TRANSFORMATION

Picture
CLIENT:  SMOOTH MOISTURE (UNIVERSAL BEAUTY PRODUCTS)

THE WORK. New positioning, restage, soft launch strategy, brand story, customer loyalty, sales funnel strategy, new R&D claims, print ads, social media management, social promotions.

CLIENT:  TROPIC ISLE LIVING JBCO

THE WORK  New positioning, restage, new
​label, print ads, new catalog of products and positionig, brand story, social media management, pr management, instructional design w/ quiz modules.

CLIENT:  TROPIC ISLE LIVING 

THE WORK  New positioning, restage, relaunch strategy, new label​, print ad, display ads, experiential ads

CLIENT:  
​YELLE SKINCARE, ​by Yandy Smith

THE WORK  Brand positioning, brand messaging, category + competitive analysis

CLIENT: CURL PEACE

THE WORK ​  Campaign Influencer Management, Tradeshow Mangement, Social Media Writer, Blog Writer

CLIENT:  DOLLAR GENERAL

THE WORK ​ 2015/2016 of A Day of Beauty - 1st + 2nd print magazines producer and editor, Social Media Influencer Management, Advertiser Wrangler, Event Suite Execution.

CLIENT:  THE HONEY POT


​THE WORK  ​Social media management, brand positioning, competitive analysis, category analysis, brand story, PR management

CLIENT:  AVIN & AVIN INSURANCE

THE WORK  Brand launch strategy, positioning, messaging, category and competitive analysis.  

CLIENT: SUNNY ISLE JBCO

THE WORK  Developed brand positioing, coined the term "The 1st JBCO approved for export by the Jamaican Government", social media management, strategy and planogram retail pitch presentations.

CLIENT: GFX

THE WORK  Brand restage, new brand story, new messaging and positioning, category and competitive analysis.

WRITINGS  
ARTICLES + FEATURES BY PT

Grind Pretty Magazine
Fall 2021 Magazine: Brand Strategy: Going from Indie to Iconic
​
Tropic Isle Living Blog
TIL Be. Wanderlust with Coconut + Concrete
 TIL Be. Brillance Walking
An Amazing Time to Be Alive. BHM 2020!
Fall Hair, Wrap Your Head Around This!
OTC Beauty Magazine 
What's Happening On Shelf in Hair Care NOW? 
A Day of Beauty, Beauty Inside Out! 
 A Call for the OTC Philanthropist: 6 Reasons to Become One, What's Happening On Shelf In Hair Care Now? - 
Philanthropic Public Spirits 
3 T's; Typology, Texture & Tool Tips
Multi-Cultural Men's Grooming that Rocks! 
Nothing Lasts Forever, Tips to Monetize Soon-To-Expire Beauty Products
Quoted in Stylus Report, Women of Colour, Breaking Beauty Barriers

PRESS

EDUCATOR

Adjunct Professor
University Schools of Georgia/AMSC 
Herzing University


Evolution Agent  
Certified Life + Goal Coach
EvolvingBeauty